Type-led, not photo-led. Oversized display type on flat brand colour is the dominant feed look — it survives the 200px thumbnail and reads without sound. Our Unbounded + coal black is built for this.
Carousels still win reach. Education carousels (hook cover → numbered tips → CTA) are the highest-saved format on IG & LinkedIn. Saves & shares are the metric that matters now.
Portrait > square. Instagram now shows 3:4 in feed and LinkedIn favours vertical — portrait takes ~30% more screen. Keep square only where the grid needs it; make 1080×1440 the default.
One stat, huge. Single-number posts (gradient numeral + one line of context) outperform charts in-feed.
Real > polished for photos. When photography appears, it's candid/behind-the-scenes with a heavy brand overlay or duotone, never stocky-clean. Protection gradient + type on top.
Sticker/chip accents. Rotated chips, marker-style underlines and progress dots give a "made by a human" feel — our CLUB chip and chevrons do this natively.
From the weekly advisory call — real tasks from real members, none of them technical.
Paste last week's numbers, give Claude your template once, and it drafts the report in your voice — every Monday, 40 minutes back.
given back every week
Average time members save within 60 days of their first automation.
I quoted three jobs on Tuesday in the time one used to take. This paid for itself in week one.
"I need to be technical to get value from AI."
If you can brief a new hire, you can brief AI. That's the whole skill.
Bring one repetitive weekly task. Leave with it automated. Recorded for the library if you can't make it live.
No static course catalogue. The library grows every single week from problems real members bring to the room.
Turn your quoting process into a reusable Claude project — price list in, professional quote out, in your format every time.
The six square posts rebuilt at 1080×1440 — same content, more air, bigger type.
From the weekly advisory call — real tasks from real members, none of them technical.
Paste last week's numbers, give Claude your template once, and it drafts the report in your voice — every Monday, 40 minutes back.
given back every week
Average time members save within 60 days of their first automation.
I quoted three jobs on Tuesday in the time one used to take. This paid for itself in week one.
"I need to be technical to get value from AI."
If you can brief a new hire, you can brief AI. That's the whole skill.
Flat pink / ice / white grounds. Breaks up an all-black grid; loud at thumbnail size. Use 1-in-3 so the feed isn't all coal.
Claude set up for your business, one automation live, hours back — before your second invoice.
Every advisory call is recorded and lands in the library as a playbook. Real problems, real fixes — no static course catalogue.
Gig-poster energy: outlined type, stacked repeats, rotated stickers. For launches, urgency, Founding-100 pushes.
Everything you need to get great at AI. Nothing you don't.
AICHAMPIONS.CLUBPosts disguised as familiar UI — chat threads, notifications, receipts. Highest stop-rate because they read as content, not ads.
Small type, huge space, one accent. Premium/considered tone — good for LinkedIn and quote-of-the-week posts.
The gap isn't between people who have AI and people who don't.
It's between people who practise and people who dabble.
